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Subscription Information for the Fur Taker

Subscription Data:

The Fur Taker Magazine is currently mailed to 2,600 to 3,000 members. Research indicates a 2.9 "pass-around" rating, indicating that an ad in the magazine will be seen by 7,500 to 8,700 readers nationwide. The organization now boasts approximately 100 chapters / affiliates with members in all 50 states and Canada. Fur Taker members are clearly trappers primarily, but they certainly also represent various outdoor interests, such as fishing, root and herb gathering, wildlife damage control agents, hunting, camping, backpacking, etc.
They tend to be rural and outdoor enthusiasts, although the membership represents nearly every "walk of life" imaginable.

Important Dates:

Deadline for submissions is the 10th of the month preceding the issue in question. (Materials for the June issue, for example, are to be with the Editor by May 10th.) The magazine tends to be at the subscriber's mailbox between the first and second week of the month for which it is issued. Note that this is a bit different than many trade magazines. Often, those arrive in the week preceding the month in question. Our November issue, for example, will arrive in member's mailboxes at approximately November 12th.

Ad Preparation/Copy Development:

The Fur Taker Magazine Editor will normally do layout work at no charge. Extra photography, development, print and layout work may be at an additional charge, (Normally $20 to $40) depending on time spent, etc. Please call for estimates. We prefer "camera ready materials" when available, including Photo Mechanical Transfers, but can work with any good contrast black and white materials, slides, black- and-white or color photos, etc. Our printer prefers 100 to 133 line screen. Please call regarding artwork.

Billing: Since the Fur Takers of America is a non-profit organization, we prefer pre-payment of ads in order to reduce bookkeeping costs. We will certainly consider invoice/credit requests, especially with repeat customers. Any reasonable request will be considered. Please submit all payments to the Advertising Manager, and make all checks payable to FUR TAKERS OF AMERICA.

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